Mr. Aswin Techajareonvikul, CEO and President of Big C Retail Corporation Public Company Limited (BRC) revealed that “BRC has purchased the asset of AbouThai’s 24 stores in Hong Kong and rebranded them to be under Big C banner. The company plans to have rapid expansion in the next 3 years to open 25 stores a year for a total of 99 stores by the end of 2026. We also have a very long-term vision in Hong Kong with an estimated investment of 200 million HKD. We expect a rapid increase of sales to be more than 1 billion HKD in 2025 and to reach 1.5 billion in 2026. Big C Hong Kong will carry more than 80% of imported Thai products at our current 24 stores. We will ensure that new assortment of Thai products are to be introduced to meet the needs and demands of our Hong Kong customers.

We are delighted to announce that our store’s Grand Opening Ceremony is scheduled for 26 September 2023! The ceremony will commence at our Tsim Sha Tsui Store at 12:30 PM. We invite you to join us in celebrating this special occasion and to partake in the joy and surprises that await.